Marketing Plan For Panera Bread - 1704 Words

Panera Bread is a company that has capitalized on the â€Å"fast-casual† restaurant experience. Their aim was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers. They are categorized as bakery-cafes and currently have over 2000 stores worldwide. They are currently leading their industry in terms of number of stores and profits; they had $1.8 billion in corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3 million per store location (Thompson, p. C-96). Their strategy is to open up more stores worldwide and keep their customers loyal through an attractive menu and the dining ambiance of each store. Panera strived to be the first choice for customers craving fresh, made-to-order sandwiches and breakfast items as well as baked in-house breads and pastries. They targeted â€Å"urban workers and suburban dwellers† looking for a quality, quick meal in combination with a pleasant dining exp erience. Their long-term plan was to make Panera Bread â€Å"a nationally recognized brand name and to be the dominant restaurant operator in upscale, quick service dining† (Thompson, p. C-97). Panera’s strategic issues were that they were trying to establish their name while there was a weak economic recovery going on in the United States: There was a 8 percent unemployment rate and an intensely competitive restaurant industry. Another of Panera’s strategic issues was that they were attempting to tackle an industry whereShow MoreRelatedMarketing Plan For Panera Bread1903 Words   |  8 PagesPanera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls. The Panera Bread ® legacy began in 1981 as Au B on Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationallyRead MoreThe Marketing Plan For Panera Bread Co.1677 Words   |  7 Pagescustomers† (Walker and Merkley 2). Fast-casual restaurants offer much higher quality in food than fast food restaurants especially by providing fewer processes and frozen ingredients. This industry is very competitive and the article states that, â€Å"Panera Bread Co. was the segment leader, and Chipotle was number two in 2014 with a 17% value share† ((Walker and Merkley 2). Chipotle however did not have to compete in price because their customers perceived the value in different aspects of the dining facilityRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesPanera Bread Company is the widely acclaimed bakery/cafà ©, which operates in the fast casual food restaurant industry. It was originally founded in 1981 by Louis Kane a nd Ron Schaich, as Au Bon Pain Company with several chains. In 1993, Au Bon Pain Company purchased Saint Louis Bread Company, which is located in St. Louis Area. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Currently, the company owns 1,845 franchise stores in 45 states in United States and in OntarioRead MorePanera Bread Company Essay1348 Words   |  6 Pagesâ€Å"A loaf of bread in every arm† is the mission statement of Panera Bread Company (Vincelette Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. â€Å"Panera Bread is widely recognized for driving the nationwide trend for specialty breads† (Panera Bread, 2011). Company Timeline Over $3 million in debt and preparing to file for bankruptcyRead MoreHistory of Panera Bread1861 Words   |  7 Pages PANERA BREAD HISTORY Panera Bread started in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich; the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co.Read MoreEssay Panera: A Competitive Plan For Success1347 Words   |  6 PagesAs you walk through the doors of Panera Bread, the lighting and dà ©cor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti Vincelette, 2005). By 2003, the company was ableRead MoreCase Analysis1672 Words   |  7 PagesPanera Bread Company Panera Bread Company is a place where patrons can get quality food of its menu without waiting for long period of time. Panera Bread Company competitors are fast food chain restaurant and other place that provide on the go services. The major tactic that this company has applied is to provide variety of deli-style menu with attractive ambience for its patrons. The menu provide quality food for patrons, it contains varieties of sandwiches, fresh baked breads, soups and freshlyRead MoreEssay about Panera case review935 Words   |  4 Pages Panera Case Review TOPIC PAGE Synopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 LITERATURE REVIEW KEY PROBLEM AND THE OPPORTUNITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦4 ALTERNATIVE SOLUTIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................5-6 SELECTED SOLUTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 IMPLEMENTATION/RECCOMENDATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . WORKS CITED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 SYNOPSIS This video highlights the origins of Panera BreadRead MorePanera Bread: SWOT Analysis and Recommendations891 Words   |  4 PagesPanera Bread Introduction Panera Bread (NASDAQ: PNRA) is one of the most financially successful quick service restaurant (QSR) chains operating in North America today, having attained a $4.3B market capitalization value as of this writing in July, 2012. Panera is achieving a 7.6% Profit Margin and 12.36% operating margin, both of which are difficult to maintain in an industry known for very rapid product lifecycles and the need to continually invest in the customer experience (Andersson, MossbergRead MorePanera Bread Case844 Words   |  4 PagesPanera breads business model is, â€Å"to provide a meal and dining environment of sufficient high quality that customers would gladly pay for that quality – at a price that would also make the company financially successful† (Panera Bread Case). Through Panera Bread’s business model one can see that they took the marketing technique of higher quality for slightly higher prices. Panera bread differentiated itself from many competitors through its superior quality and welcoming environment. This business