Marketing Plan For Panera Bread - 1704 Words

Panera Bread is a company that has capitalized on the â€Å"fast-casual† restaurant experience. Their aim was to provide a specialty bakery and cafe experience to urban and suburban workers and dwellers. They are categorized as bakery-cafes and currently have over 2000 stores worldwide. They are currently leading their industry in terms of number of stores and profits; they had $1.8 billion in corporate revenues in 2011, $3.4 billion in systemwide store revenues, and an average sales of $2.3 million per store location (Thompson, p. C-96). Their strategy is to open up more stores worldwide and keep their customers loyal through an attractive menu and the dining ambiance of each store. Panera strived to be the first choice for customers craving fresh, made-to-order sandwiches and breakfast items as well as baked in-house breads and pastries. They targeted â€Å"urban workers and suburban dwellers† looking for a quality, quick meal in combination with a pleasant dining exp erience. Their long-term plan was to make Panera Bread â€Å"a nationally recognized brand name and to be the dominant restaurant operator in upscale, quick service dining† (Thompson, p. C-97). Panera’s strategic issues were that they were trying to establish their name while there was a weak economic recovery going on in the United States: There was a 8 percent unemployment rate and an intensely competitive restaurant industry. Another of Panera’s strategic issues was that they were attempting to tackle an industry whereShow MoreRelatedMarketing Plan For Panera Bread1903 Words   |  8 PagesPanera Bread bakery-cafes showcase the art and craft of bread making, helping customers truly appreciate and enjoy a great loaf of bread by studying its crust, crumb and craft. Panera Bread understands that great bread makes great meals, from made-to-order sandwiches to tossed-to-order salads and soup served in bread bowls. The Panera Bread ® legacy began in 1981 as Au B on Pain Co., Inc. Founded by Louis Kane and Ron Shaich, the company prospered along the east coast of the United States and internationallyRead MoreThe Marketing Plan For Panera Bread Co.1677 Words   |  7 Pagescustomers† (Walker and Merkley 2). Fast-casual restaurants offer much higher quality in food than fast food restaurants especially by providing fewer processes and frozen ingredients. This industry is very competitive and the article states that, â€Å"Panera Bread Co. was the segment leader, and Chipotle was number two in 2014 with a 17% value share† ((Walker and Merkley 2). Chipotle however did not have to compete in price because their customers perceived the value in different aspects of the dining facilityRead MorePanera Bread Company : A Market Driven Approach1536 Words   |  7 PagesPanera Bread Company is the widely acclaimed bakery/cafà ©, which operates in the fast casual food restaurant industry. It was originally founded in 1981 by Louis Kane a nd Ron Schaich, as Au Bon Pain Company with several chains. In 1993, Au Bon Pain Company purchased Saint Louis Bread Company, which is located in St. Louis Area. In 1999, the founders sold Au Bon Pain Company and renamed it as Panera Bread. Currently, the company owns 1,845 franchise stores in 45 states in United States and in OntarioRead MorePanera Bread Company Essay1348 Words   |  6 Pagesâ€Å"A loaf of bread in every arm† is the mission statement of Panera Bread Company (Vincelette Fogarty, 2010, p.1). Panera started as a small bakery under the name Au Bon Pain and grew to one of the largest fast food service companies in the U.S. In 2008 they had the 5th overall rating in the restaurant industry. â€Å"Panera Bread is widely recognized for driving the nationwide trend for specialty breads† (Panera Bread, 2011). Company Timeline Over $3 million in debt and preparing to file for bankruptcyRead MoreHistory of Panera Bread1861 Words   |  7 Pages PANERA BREAD HISTORY Panera Bread started in 1981 as Au Bon Pain Co., Inc. Founded by Louis Kane and Ron Shaich; the company prospered along the east coast of the United States and internationally throughout the 1980s and 1990s and became the dominant operator within the bakery-cafe category. In 1993, Au Bon Pain Co., Inc. purchased Saint Louis Bread Company, a chain of 20 bakery-cafes located in the St. Louis area. The company then managed a comprehensive re-staging of Saint Louis Bread Co.Read MoreEssay Panera: A Competitive Plan For Success1347 Words   |  6 PagesAs you walk through the doors of Panera Bread, the lighting and dà ©cor calm you while the fresh smells of the bakery envelop you. Every detail has been carefully coordinated to ensure a high quality dining experience at a reasonable price. This sophisticated concept for Panera began when a cookie company and a fast casual restaurant, called Au Bon Pain, synergized their efforts and found a propitious niche between fast food and fine dining (Repetti Vincelette, 2005). By 2003, the company was ableRead MoreCase Analysis1672 Words   |  7 PagesPanera Bread Company Panera Bread Company is a place where patrons can get quality food of its menu without waiting for long period of time. Panera Bread Company competitors are fast food chain restaurant and other place that provide on the go services. The major tactic that this company has applied is to provide variety of deli-style menu with attractive ambience for its patrons. The menu provide quality food for patrons, it contains varieties of sandwiches, fresh baked breads, soups and freshlyRead MoreEssay about Panera case review935 Words   |  4 Pages Panera Case Review TOPIC PAGE Synopsis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 LITERATURE REVIEW KEY PROBLEM AND THE OPPORTUNITY†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦4 ALTERNATIVE SOLUTIONS †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.................5-6 SELECTED SOLUTION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 IMPLEMENTATION/RECCOMENDATION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ . WORKS CITED†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦10 SYNOPSIS This video highlights the origins of Panera BreadRead MorePanera Bread: SWOT Analysis and Recommendations891 Words   |  4 PagesPanera Bread Introduction Panera Bread (NASDAQ: PNRA) is one of the most financially successful quick service restaurant (QSR) chains operating in North America today, having attained a $4.3B market capitalization value as of this writing in July, 2012. Panera is achieving a 7.6% Profit Margin and 12.36% operating margin, both of which are difficult to maintain in an industry known for very rapid product lifecycles and the need to continually invest in the customer experience (Andersson, MossbergRead MorePanera Bread Case844 Words   |  4 PagesPanera breads business model is, â€Å"to provide a meal and dining environment of sufficient high quality that customers would gladly pay for that quality – at a price that would also make the company financially successful† (Panera Bread Case). Through Panera Bread’s business model one can see that they took the marketing technique of higher quality for slightly higher prices. Panera bread differentiated itself from many competitors through its superior quality and welcoming environment. This business

Essay on Welfare Reform - 1372 Words

Welfare Reform Look at our nation! We have industrial technology, an education system, advanced health care, a banking system, plenty of food available and so much more that is easily accessible. If all this is available to everyone, why are there people that dont have places to sleep and things to eat? The fact that the United States is a rich country is the key reason why people, that are willing, will never starve or go without having shelter. The biggest objection that people have with helping others is that much of the needy does not try to better themselves and that they take a free ride through life. One very controversial program provided by the United States Government is welfare. The welfare system can be useful in†¦show more content†¦There are many arguments brought up among partisan politics. Like every other topic faced in this nation, the Conservatives and Liberals just cannot seem to completely agree. The main goal that both Conservatives and Liberals share about we lfare is the desire to move welfare recipients off the welfare roll and into jobs. That is logical but so far out of reach. People are always looking for the easy way through life such as free assistance from the government. While the desirable outcome is common, the reasons for failure of the system differ. Conservatives believe that many welfare recipients spend long periods of time collecting government aid because the sizable help that they are receiving is more attractive than going to work. The fact that welfare provides the basic necessities without requiring work, recipients have no initiative to become self-supporting and find a job(Rector, Internet). Conservatives acknowledge the only way to encourage the dependent poor to get jobs, is to end the welfare system(Cozic,13). By ending the welfare system, the working-aged person would have nothing else to turn to but the job market, family members, friends, and public or private locally funded services(Cozic,36). The onl y way to prevent new people from entering the failed system is to end the program that protects them form the consequences of their actions. On the other hand,Show MoreRelatedWelfare Reform : The Welfare System1367 Words   |  6 PagesWelfare Reform What would happen if the government made changes to the welfare system? There are approximately 110,489,000 of Americans on welfare. Many people benefit from what the system has to offer: food stamps, housing, health insurance, day care, and unemployment. Taxpayers often argue that the individuals who benefit from the system, abuse the system; however, this is not entirely true. Many of the people who receive benefits really and truly need the help. Even though some people believeRead MoreWelfare Reform And The Welfare System2031 Words   |  9 Pages All throughout history welfare services have been available to the general public. While these benefits have changed over time, the basic intentions of the welfare system has stayed the same. The welfare system provides benefits and monetary assistance to those who qualify. Different acts over the past two hundred years have been amended in order to try to help the poor, and while not all have been practical and successful, many programs have indeed done an outstanding job in aiding those in needRead MoreWelfare Reform3205 Words   |  13 PagesWelfare Reform: A Permanent Solution or a Temporary Band-Aid? Welfare: handouts to the lazy, or a helping hand to those facing hard times? The debate continues, even in the face of sweeping welfare reform, which, for all of its sound and fury, has not helped or changed much. Whats wrong with welfare and how can we fix it? This is not a simple question, and there is no simple answer. However, one thing remains eminently clear. Welfare desperately needs to change. But where are we now? Are weRead MoreWelfare Reform Essay801 Words   |  4 PagesIs welfare a permanent solution or a temporary fix to a monumental epidemic in society today? Congress has implemented welfare reform legislation that simply has not helped or changed much. The question regarding the welfare system remains the same. What is wrong with welfare and how can it be fixed? This is not a simple question and does not have a simple answer. However, one thing is extremely clear; welfare is not working and desperately needs to change. The current welfare system is unfair toRead Mor eWelfare Reform Essays584 Words   |  3 PagesWelfare Reform Under the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 (PRWORA), Temporary Assistance to Needy Families (TANF) replaced AFDC, ending some Federal responsibility to welfare assistance. States operate their own programs; determine eligibility services to be provided to needy families, within Federal guidelines. The Federal government cannot regulate the conduct of states except to a few requirements, and states have a wide latitude in administering the programRead More Welfare Reform Essay2746 Words   |  11 PagesWelfare Reform The U.S. Congress kicked off welfare reform nationwide last October with the Personal Responsibility and Work Opportunity Reconciliation Act of 1996, heralding a new era in which welfare recipients are required to look for work as a condition of benefits. http://www.detnews.com/1997/newsx/welfare/rules/rules.htm. Originally, the welfare system was created to help poor men, women, and children who are in need of financial and medical assistance. Over the years, welfare has becomeRead MoreWelfare Reform: A Matter of Public Debate2503 Words   |  10 PagesWelfare reform has been a matter of public debate for decades. Welfare is a result of America’s values to support one’s fellow man, but with the stark decline of the economy every state is feeling pressure and looking for new ways to save money. This pressure is manifesting as changes to welfare that are theorized to improve the quality of life for poor families, create a stronger workforce, and save taxpayers money. Th eory, however, is one thing, and practice is definitely another. This paper willRead MoreWelfare Reform Essay1456 Words   |  6 Pagesdebated about a systematical program called welfare. Some perceive it as dead weight to our nation and they question whether the programs offered are helping the community. As taxpayers, the American populous funds contribute to welfare for others. Due to the large number of people who receive government assistance, it is not that simple to monitor every individual. However, I propose that welfare should be reformed. Society is abusing the access to social welfare and to prevent the downfall sure to comeRead MoreWelfare Reform Essay1040 Words   |  5 PagesWelfare has been around for than six decades. Since the beginning of its creation people have question whether the programs offered is helping the community. As American taxpayers, your funds contribute to welfare for others. Due to the large number of members who receives government assistan ts, it is not that simple to monitor every individual. But, I propose that welfare should be reformed. Society is abusing the access to social welfare and to change the downfall sure to come, the governmentRead MoreWelfare Reform : Social Welfare Policy1257 Words   |  6 Pages Social Welfare Policy Social Welfare Policy Analysis Eric Dean University of Arkansas Introduction Several states have recently begun to enact legislation that requires welfare recipients to submit to drug tests before they are eligible to receive any public assistance. The purpose of mandatory drug testing is to prevent the potential abuse of taxpayer money, help individuals with drug problems, and ensure that public money is not subsidizing drug habits (Wincup, 2014). While

The Concert of Europe Essay Sample free essay sample

In 1814. after Napoleon’s licking in Europe. the leaders of the greatest powers of the continent (the Quadruple Alliance: Preussen. Austria. the Great Britain and Russia ) gathered together in Vienna in order to specify their farther schemes and political order. every bit good as to forestall possible rise of other aggressive national leaders. like Napoleon. who could go a menace to the settled peace around the continent. The determinations made during the Congress were directed on keeping stable political and territorial state of affairs in Europe. This understanding between the states is calledthe Concert of Europe. which was supposed to be one of the first efforts to organize incorporate international society and equilibrate the involvements of European most influential states. In 1818 France joinedthe Alliance. In 1820-1822 suppressing chauvinistic rebellions in Italy and Spain can be considered as another of import achievement ofthe Concert. However. get downing from 1825 a figure of misinterpretations between the Great Britain and the remainder of the powers took topographic point. We will write a custom essay sample on The Concert of Europe Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page They were connected with the policies oftheAlliancesing Latin America ( Britain was against this intercession ) . every bit good as with the place ofthe Alliancetoward the Greek War of independency. Due to these dissensions conservative British state chose to retreat fromthe Concert. In early 1840s the state of affairs in Europe became really imbalanced due to increasing chauvinistic inclinations in such powerful states. as Italy and Germany. Finally. the last achievement ofthe Concertwas its support of the independency of Belgium and Greece. In 1848 some European states started claiming a alteration of territorial divisions proclaimed in the Congress of Vienna. followed by a figure of wars. including the Crimean War. Franco-Prussian War. etc. Therefore.the Concertwas demised. but it’s impossible to undervalue the importance of its historical mission as the first foundation which initiated such traditions as international diplomatic negotiations and dialogues. Mentions: Â · Overview: The Concert of Europe. ( n. d. ) .Pleasant Valley High School. The Official Internet Resource. Retrieved November 11. 2007. from the World Wide Web: lt ; hypertext transfer protocol: //www. pvhs. Marx. k12. ca. us/~bsilva/projects/concert/concessy. hypertext markup language gt ; .

The Life Lesson of Everyday Use by Alice Walker Essay Example

The Life Lesson of Everyday Use by Alice Walker Essay When Alice Malsenior Walker married Melvin Roseman, they were considered to be the first legally interracial couple in the state of Mississippi. Walker is one of those writers who when someone reads one of her works they automatically get pull to all of her writings. She writes with her heart and writes from experiences that she has went through. She is an all around wonderful person who loves and would help everyone no matter their race, sex, and/or their status in society and she doesnt let her money get to her head.As said by Astrid H. Roemer, She isnt the girl on the book jackets; and she isnt all glamour and chic like Toni Morrison; and she isnt provocative and flashy like Buchi Emecheta; and she didnt lose herself in all her American dollars. In everything she does with conviction, Alice Walker is very open-hearted and wonderfully unpredictable. Alice Walkers life along with her involvement in the Contemporary Era of American literature strengthened the literary merit of her sh ort story Everyday Use.Alice Walker was born on February 9th, 1944 to Willie Lee and Minnie Tallelah Grant in Eatonton, Georgia. Now her family wasnt very wealthy; her dad only earned $300 a year and her mother was a domestic who worked as a seamstress just so her family would have more money. Their home was small and cramped especially with 5 older brothers living there with her. It was extremely hot in the summer and equally cold in the winter and also if it rained the roof would leak. Walker was a very intelligent girl who had no trouble getting through school and the teachers saw that, so she was placed in first grade ahead of everyone else. But her good luck would come to an end.At the age of 8, Walker was outside playing a game of Cowboys and Indians with one of her older brothers when he struck Walker in her right eye with a BB pellet on accident. The boy was so scared that he would get in trouble that he convinced Walker to lie and say she got struck by a stray piece of wire . Her parents didnt take her to the doctor right off because they thought that it wasnt that bad and that it could be treated at home. But as time went by her eye got worse and than it got infected and she came down with a fever. Her parents than realized that she needed to go to a doctor because it wasnt and wouldnt get any better if not.When the doctor took a look at her eye he asked Walkers parents why they had waited so long and that she would loose sight in her right eye. He also said that since the eyes are sympathetic, it was possible that Alice could lose sight in both her eyes. But by the grace of God her eye finally healed but it developed into what Walker described as a hideous white scar. Walker who was popular, pretty, well liked, intelligent, outgoing, and despised was now picked on, was never talked to, close herself off from everything, hated school, and was a hateful person towards others all because of the scar on her right eye.You now see this in her writing and e specially in her short story called Everyday Use. In Everyday Use Walker wrote from experience and she portrays how she felt when she was little through Maggie. Now Maggie, Dees little sister, has scars and walks with a limp because he house burned down and she was left there and Dee wouldnt help get her get out. Well Dee made fun of her and would always say that she couldnt do anything for herself and that she would always be this way. Now she lived her life like this till the age of 14 when she went and got the cataract removed. This was a new beginning for Walker and she knew it.Walker was awarded a rehabilitation scholarship for handicapped students from the state of Georgia, so she moved out of her parents home at the age of 17 to attend Spelman College, a historically Black institution dedicated to educating African-American women. While she was at Spelman she was an active participant in the fight for Civil Rights. Walker spoke out everywhere and got to meet important people such as John Lewis, Julian Bond and she even met Dr. Martin Luther Kings wife, Coretta Scott King before she left for a World Youth Peace Festival in Finland. But walker didnt stay long at Spelman because she began to think of it as being to puritanical.She than attended Sarah Lawrence, which was mostly an elite, white womens college in Bronxville. Before her senior year at Sarah Lawrence Walker received a grant and decided to go to Kenya and Uganda as an exchange student. But when Walker came back she learned that she was pregnant. Walker didnt want this and she didnt need it in her life right now. She would sleep with a razor blade underneath her pillow at night because she had had thoughts of suicide. She couldnt take anymore so she finally confined in one of her closest friends. Her friend was really worried about her so she found her a doctor who would perform an abortion. After it was over with Walker suffered from anxiety and depression. So to help herself Walker started to w rite poems and she gave them to her mentor, Muriel Rukeyeser.As time went by she got better and she finally meet a guy who she loved more than ever. On March 17, 1967 Melvyn Roseman and Walker got married. Walker later becomes an attorney who prosecutes civil rights cases. Their marriage to one another didnt last long but only till 1976. But in 1969, before they ended it, they gave birth to their daughter who they named Rebecca Grant.Through out the rest of Walkers life she would receive a Guggenheim Foundation grant, opens up her own publishing company and than later closes Wild Trees Press. Walker now lives in Mendocino, California with her dog-named Marley.EraThirdly we will mention her involvement in the Contemporary Era. Walker is very effident in her writing. Walker uses the elements of blending fiction with non-fiction. Walker also uses the elements of experimenting with physical appearance of their work. An example is when Walker is writing in Everyday Use she clearly states that the family is poor but in real live Walkers family was poor to and Walker relived how she use to live through the characters in Everyday Use.Another example is when at the age of eight Walker got shot in her right eye and left a scar. Well in her short story Maggie had scars all along her body and would walk with a limp because of the house fire and Dee made fun of her. Well Walker got made fun of because of the scar so Walker used how she felt and put her feelings into the character of Maggie. Walker will also use the elements of dialogue alone to write her stories or poems.MeritLastly when the reader reads Everyday Use the reader will see Walker use the theme of love. In Everyday Use it was clear the love between Maggie and her mother. In Walkers life she had a passion, a love to write and express her feelings.Also when reading Walker uses the theme of honestly. In the short story the mother told Dee that the reason she wouldnt give the quilts to her was because she didnt kn ow the true meaning of them and Maggie did.In Everyday Use the quilts are a symbol of Maggies family and Walker tries to get the reader to understand the true meaning and why they mean so much. Also the house is a symbol because it shows that no matter how poor a person is it doesnt matter because the love of someone who cares for is more important than all the money in the world. The reader will see this in her writing because Walker knows how important love for someone or something is and she portrays this love and feeling in her writing.So in conclusion Walkers experiences as a member of a poor family and with a strong sense of the Contemporary concepts have influenced the style of writing Walker used in Her short story Everyday Use. This short story is one of the best in the Contemporary Era and Walker uses all her heart and her feelings and than she puts them in her writing and will make it the most amazing story of it kind.